Foundation DB
Pearson BTEC International Level 3 Foundation Diploma in Business
6 months Full-time
Foundation Diploma
Digital Business
Pearson, UK
Course Overview
The Pearson BTEC International Level 3 Foundation Diploma in Business is an excellent program designed to provide students with a comprehensive understanding of core business principles and practices.
It is ideal for individuals who have completed their O-level or equivalent qualifications and are looking to pursue further academic studies or build a career in the business world.
This diploma offers a strong foundation for learners who aim to advance to bachelor’s degrees in business-related fields or to enhance their career prospects in various business domains.
Utilize analytical tools and business models for informed decisions.
Develop skills in designing, executing, and optimizing marketing campaigns.
Conduct financial analyses using cash flow forecasts, break-even charts, and financial ratios.
Gain practical skills in developing sales strategies and managing customer relationships.
Set up and manage digital marketing campaigns using tools like Google Ads, Facebook Ads, and Google Analytics.
Master these tech tools
Personalized, skills-focused & outcome-based learning method
Learn in a competency-based curriculum aligned with Singapore's
skills framework. With a 70:20:10 learning approach, you'll engage in
expert-led projects for work-ready skills.
skills framework. With a 70:20:10 learning approach, you'll engage in
expert-led projects for work-ready skills.
E-Learning
120 hours
Flipped Class
117 hours
Mentoring Support
273 hours
Assessment
3 hours
Target Audience
- Candidates who are interested in academic progression
- Candidates who plan to join Pearson BTEC HND Level 5 or Lithan’s Higher Diploma in Business (Marketing) courses
- Candidates who plan to pursue a degree in Digital Business
- Candidates who would like to join the UoR Bachelor’s Degree in Business Management & Marketing
Admission Prerequisites
Minimum Age:
16 years
Academic Qualification:
English Proficiency IELTS 5.5 or its equivalent shall be met upon exit from HND Diploma
16 years
Academic Qualification:
- BTEC qualification(s) at Level 2 in any discipline OR
- Complete O Level and submit O Level mark sheets with minimum 1 grade in English OR
- Complete Sec 4 and submit final exam / Last Prelim Exam results with English Pass Grade
English Proficiency IELTS 5.5 or its equivalent shall be met upon exit from HND Diploma
Graduation Requirements
- Minimum attendance of 75% in all the sessions of each module
- Achieve the minimum passing grade in the Pearson’s Summative Assessment of each module
Module Summary
Digital Marketing
Learn essential skills in creating online strategies, Google Ads, social media marketing (Facebook Ads), SEO, and email marketing. Through hands-on projects, learners gain practical experience in executing and optimizing campaigns, preparing them for impactful careers in the digital marketing landscape.
What You'll Learn
- Social Media Marketing with Facebook
- Google Ads Foundation
- Search Engine Optimization (SEO)
- Web Analytics
- Email Marketing
Research and Plan Marketing Campaign
Develop skills to develop omni-channel marketing strategies, focusing on consumer behavior, technology integration, data analytics, and campaign execution. Learners apply knowledge through hands-on projects, optimizing customer engagement. The "Digital Marketing" module builds expertise in online strategies, Google Ads, SEO, and email marketing for career success in digital marketing.
What You'll Learn
- Social Media Marketing with Facebook
- Google Ads Foundation
- Search Engine Optimization (SEO)
- Web Analytics
- Email Marketing
- Introduction and Consumer Behavior in an Omni Channel World
- Building an Omni Channel Strategy
- Omni Marketing Tech
- Data and Analytics in Omni Channel Marketing
- Execution and Optimization of Omni Channel Campaigns
Sales Technique and Business Processes
Develop essential skills in sales strategy, customer persona development, market research, sales discovery, and closure. Through project tasks and practical scenarios, learners will enhance their ability to secure sales, build long-term relationships, and thrive in the dynamic digital sales landscape.
What You'll Learn
- Omni-Channel Solution Sales Positioning and Omni-Channel Solution Sales Canvas
- Omni-Channel Conversational Sales Journey
- Digital Contents Driven Conversational Sales
- Tech-Enabled Scalable Sales Journey and AI-Powered Real-Time Omni-Channel Solution Sales Management
- Digital outbound omni-channel solution sales prospecting
- Advanced omni-channel solution sales techniques and lead qualification framework
- Sales prospecting scripts by solution
- Negotiation and closing techniques in omni-channel solution sales
- Omni-Channel solution sales metrics and KPIs
Exploring Business
Provides an in-depth understanding of business organizations, covering their purposes, structures, and environments. Learners study various business types, organizational models, and factors affecting success, including innovation and stakeholder management. Through situational analysis techniques, they explore the impact of internal and external environments, preparing for careers or further education.
What You'll Learn
- Introduction to Business Organizations
- Ownership and Liability in Business
- Understanding Stakeholders and Their Influence
- Organizational Structures and Functions
- Aims and Objectives of Businesses
- Internal Business Environment
- External Business Environment: Political and Economic Factors
- Social, Technological, and Environmental Influences
- Competitive Environment and Innovation
- Situational Analysis for Business Decision Making
Business Decision Making
Develop skills to interpret data, apply business concepts, and make informed decisions. It covers financial analysis, market research, business models (Porter’s Five Forces, SWOT), and statistical methods. Learners assess business performance, formulate solutions, and present decisions through professional documentation.
What You'll Learn
- Introduction to Business Decision-Making Principles
- Business Ideas and Objectives
- Purpose and Structure of a Business
- Business Practices and Operations
- Business Models for Decision-Making (Porter’s Five Forces, Ansoff Matrix, etc.)
- Sources for Data Collection and Data Presentation Techniques
- Analysis and Interpretation of Business Data
- Financial Projections and Ratio Analysis
- Preparing Business Reports and Presentations for Decision-Making
Business Decision Making
Develop skills to interpret data, apply business concepts, and make informed decisions. It covers financial analysis, market research, business models (Porter’s Five Forces, SWOT), and statistical methods. Learners assess business performance, formulate solutions, and present decisions through professional documentation.
What You'll Learn
- Introduction to Business Finance and Sources of Finance
- Sources of Revenue in Business
- Financial Planning Tools: Cash Flow Forecasts
- Break-even Analysis and Business Risks
- Financial Statements for a Sole Trader: Statement of Comprehensive Income and Statement of Financial Position
- Measuring Business Performance Using Financial Ratios
Certification(s)
Certification(s) Earned
- Pearson BTEC International Level 3 Foundation Diploma in Business awarded by Pearson, UK
Pricing
Course Fee
SGD 3,500 + GST
Payment Details
Click here for all international student related fees.
Click here for all international student related fees.
About Pearson
Pearson is the world’s leading learning company, with 40,000 employees in more than 70 countries working to help people of all ages to make measurable progress in their lives through learning.
Pearson provides learning materials, technologies, world class qualifications, assessments and services to teachers and students in order to help people everywhere aim higher and fulfil their true potential.
In the UK, Pearson is the largest awarding organisation offering academic and vocational qualifications that are globally recognised and benchmarked, with educational excellence rooted in names like Edexcel, BTEC, including BTEC Higher Nationals, and LCCI. Pearson are driving innovation through digital products such as ResultsPlus, and supporting skills and employability for progression in study, work and life.
Pearson provides learning materials, technologies, world class qualifications, assessments and services to teachers and students in order to help people everywhere aim higher and fulfil their true potential.
In the UK, Pearson is the largest awarding organisation offering academic and vocational qualifications that are globally recognised and benchmarked, with educational excellence rooted in names like Edexcel, BTEC, including BTEC Higher Nationals, and LCCI. Pearson are driving innovation through digital products such as ResultsPlus, and supporting skills and employability for progression in study, work and life.
