Higher diploma DB
Higher Diploma
in Digital Business
12 months Part-time
Higher Diploma
Digital Business
Lithan Academy, Singapore
Course Overview
The “Higher Diploma in Digital Business” course provides a comprehensive grasp of the dynamic realm of digital marketing, furnishing learners with the tools to excel across diverse job roles.
Upon finishing the course, students open doors to careers such as digital marketing manager, social media strategist, SEO specialist, web analyst, email marketing coordinator, and more.
With the Higher Diploma in Digital Business, students emerge as adept digital marketing professionals, armed with knowledge, skills, and hands-on experience to excel in the dynamic digital landscape.
Develop and execute impactful digital marketing campaigns,including SEO optimization for enhanced online visibility.
Master WordPress to create engaging websites and compelling content that strengthens brand identity and audience engagement.
Implement advanced marketing automation and CRM integration to streamline workflows and enhance customer interactions.
Strategize and optimize omni-channel marketinginitiatives to deliver cohesive customer experiences across multiple platforms.
Utilize agile project management, principles to lead teams effectively, ensuring efficient communication and successful marketing project outcomes.
Master these tech tools
Personalized, skills-focused & outcome-based learning method
Learn in a competency-based curriculum aligned with Singapore's
skills framework. With a 70:20:10 learning approach, you'll engage in
expert-led projects for work-ready skills.
skills framework. With a 70:20:10 learning approach, you'll engage in
expert-led projects for work-ready skills.
E-Learning
174 hours
Flipped Class
174 hours
Mentoring Support
372 hours
Assessment
6 hours
Target Audience
- Candidates who have completed GCE A Level or its equivalent
- Candidates who have completed a Foundation Diploma in any discipline
- Candidates who would like to attain a university bachelor's degree
- Mature candidates with relevant work experience and who are willing to pursue a bachelor's degree
Admission Prerequisites
Minimum Age:
18 years
Academic Qualification:
English Proficiency: IELTS 5.5 or its equivalent or candidate who has completed school education in English as medium of instruction
18 years
Academic Qualification:
- Foundation Diploma in Business or IT completed at Lithan Academy
- Minimum 1 credit in (Credit in English) GCE A level or its equivalent
- Foundation Diploma in Business, IT, or its related. This must be secured through 9 months full-time or 12-month part-time course. If the duration of the course is less than this, they are not eligible.
- Polytechnic Diploma in Business or Management will be considered on a case-to-case basis
- Mature candidates who are at least 30 years old and have a minimum of 8 years of relevant experience will be considered on a case-by-case basis.
English Proficiency: IELTS 5.5 or its equivalent or candidate who has completed school education in English as medium of instruction
Graduation Requirements
- Minimum 75% attendance in all sessions
- Minimum pass grade in the summative assessment of each module
Module Summary
Digital Marketing
Learn essential skills in creating online strategies, Google Ads, social media marketing (Facebook Ads), SEO, and email marketing. Through hands-on projects, learners gain practical experience in executing and optimizing campaigns, preparing them for impactful careers in the digital marketing landscape.
What You'll Learn
- Social Media Marketing with Facebook
- Google Ads Foundation
- Search Engine Optimization (SEO)
- Web Analytics
- Email Marketing
Content Marketing and Video
Imparts crucial skills for digital marketing, including content marketing, brand-building, email marketing, website design, and video production. Develop strategies for engaging content, design user-friendly websites using WordPress, and create compelling promotional videos. Master techniques to attract and connect with target audiences, nurture leads, and enhance brand presence in the digital landscape.
What You'll Learn
- Introduction to Content Marketing
- Content Creation for Brand Building
- Developing Engaging Email Content and sequence
- Website Designing using WordPress
- Video Production
Marketing Automation & CRM Apps
Be equippedwith skills to enhance marketing efficiency through automation and customer relationship management (CRM). It covers marketing automation fundamentals, CRM principles, user journey mapping, and integration. Gain hands-on experience in streamlining marketing processes, managing customer interactions, optimizing marketing strategies, synchronizing data, and tracking key performance indicators (KPIs) for continuous improvement in real-world scenarios.
What You'll Learn
- Introduction to HubSpot CRM
- Managing your contacts with CRM
- Sales Pipeline and Deal Management
- Marketing Integration and Lead Management
- Customer Support and Service Management
Omni Commerce Campaign
Create and execute effective omni-channel marketing campaigns. It covers consumer behavior, strategy development, marketing technology integration, data analytics, and campaign optimization. Analyze consumer behavior, develop cohesive strategies, integrate marketing technologies, and optimize campaigns, ultimately enhancing customer engagement and driving business growth.
What You'll Learn
- Introduction and Consumer Behavior in an Omni Channel World
- Building an Omni Channel Strategy
- Omni Marketing Tech
- Data and Analytics in Omni Channel Marketing
- Execution and Optimization of Omni Channel Campaigns
Marketing Venture Creation
Gain knowledge and skills in Lean Startup Methodology, Lean Canvas, Unique Value Proposition (UVP), and Revenue Models. Evaluate business viability and cost structures, and learn about marketing channels and scaling up. Through practical projects, apply these concepts, develop strategic plans, and create innovative business ventures, gaining a robust entrepreneurial toolkit.
What You'll Learn
- Lean Startup Methodology & Lean Canvas
- Problem and Solution Identification
- Unique Value Proposition & Revenue Model
- Business Viability and Cost Structures
- Marketing Channels and Scaling Up
Solution Sales
Develop a solution sales canvas, navigate the sales & marketing funnel, and optimizing the discovery, lead qualification, and closing phases. Apply Lean methodologies to create startup projects, identify problems, design value propositions, assess market viability, and develop effective marketing strategies, fostering critical thinking and strategic decision-making.
What You'll Learn
- Omni-Channel Solution Sales Positioning and Omni-Channel Solution Sales Canvas
- Omni-Channel Conversational Sales Journey
- Digital Content-Driven Conversational Sales
- Tech-Enabled Scalable Sales Journey and AI-Powered Real-Time Omni-Channel Solution Sales Management
- Digital Outbound Omni-Channel Solution Sales Prospecting
- Advanced Omni-Channel Solution Sales Techniques and Lead Qualification Framework
- Sales Prospecting Scripts by Solution
- Negotiation and Closing Techniques in Omni-Channel Solution Sales
- Omni-Channel Solution Sales Metrics and KPIs
Generative AI
Explore the principles, techniques, and applications of generative AI, focusing on OpenAI's ChatGPT. Develop skills to utilize ChatGPT for interactive conversations, content generation, and enhancing business productivity. Create tutorials, applications, research tools, and productivity enhancements, gaining practical experience in applying generative AI models to real-world scenarios and improving their competence in this field.
What You'll Learn
- Introduction to Generative AI Models & Tools
- Fundamentals of Prompt Engineering
- Advanced Usage of Prompt Engineering
- Microsoft Copilot Studio for Chatbot Creation
- Microsoft 365 Copilot Use Cases for Productivity
Agile Project Management
Be equipped with comprehensive knowledge of Agile and Scrum methodologies. Topics include project planning, user story prioritization, role assignment, sprint execution, and success measurement. Engage in real-world case studies and hands-on experience with the ClickUp tool to enhance practical understanding. By combining theory and practice, learners gain skills to effectively apply agile principles and drive successful project outcomes.
What You'll Learn
- Adapt to Complexity using Empiricism and Scrum
- Manage Agile Teams and Organizations Effectively
- Create Efficient Workflows and Plan a Product Release
- Build an Effective Scrum Team and Prioritize Valuable Business Outcomes
- Conduct Effective Scrum Events for High Performing Teams
- Implement Continuous Growth and Development
Capstone Project -Digital Marketing
Hands-on experience in optimizing digital marketing strategies. Apply your knowledge to real-world scenarios, focusing on website optimization, search ads, social media campaigns, email marketing, SEO, automated marketing, and data analytics. This project-based approach offers insights into industry best practices, problem-solving, and data-driven decision-making, equipping learners with the skills to achieve business goals in a competitive digital landscape.
What You'll Learn
- Explore and find the best and suitable digital marketing channels to fulfill the brand goals
- Ideate the list of campaigns that you will be running for success using each of the channels
Business Analytics
Be equipped with essential skills in data modeling and visualization using Power BI. Starting from introduction to data analytics and Power BI, followed by mastering data transformation, data modeling, and report creation. The module culminates in developing interactive dashboards. Gain practical experience, preparing them to leverage Power BI for data-driven decision-making in real-world scenarios.
What You'll Learn
- Introduction to Data Analytics and Power BI
- Power BI Transformation
- Power BI Data Modeling
- Power BI Reports
- Power BI Dashboards
Robotic Process Automation
Develop essential low-code development skills, preparing them for roles like Low-Code Developer or HR Tech Practitioner. The course covers the business value of low-code solutions, Power Automate, dynamic workflows, Excel integration, data modeling, and Power Apps, fostering both technical expertise and business acumen.
What You'll Learn
- Exploring Power Automate Core Components
- Introduction to Microsoft Dataverse
- Dynamic Decision-Making in Power Automate Workflows
- Power Automate Scheduled Flows
- Create Canvas Apps in Power Apps
- Power Apps Galleries, Collections, and Forms
Programming Foundation
Acquire a comprehensive introduction to essential programming concepts. Beginning with Python programming, to develop proficiency in syntax, data types, and control flow. Explore data structures like arrays and trees, delve into Object-Oriented Programming principles, and master file handling and exception management in Python. Gain insights into utilizing Python libraries for tasks such as data analysis, visualization, and web development through practical projects.
What You'll Learn
- Python Programming
- Data Structures
- Object-Oriented Programming
- File Handling and Input/Output in Python
- Python Libraries and Modules
Certification(s)
Certification(s) Earned
- Higher Diploma in Digital Business awarded by Lithan Academy, Singapore
- Google Ads Search Certification*
- Digital Marketing Associate Certification - Google*
- Digital Advertising 101: How to Develop a Winning Online Advertising Strategy – Hubspot*
- Digital Marketing Course – Hubspot*
- Email Marketing Course - Hubspot*
- Google Analytics Certification*
- Hubspot Marketing Software Certification*
- Hubspot Sales Software Certification*
- Professional Scrum Master™ I Certification*
- Inbound Sales Certification - Hubspot*
*Taking this certification is optional. However, if the learner chooses to do so, they must register for the examination and pay any applicable fees. Please note that some certifications may be offered for free. For detailed information, kindly refer to the official website of the certification.
Pricing
Course Fee
SGD 11,250 + GST
Payment Details
Click here for all international student related fees.
Click here for all international student related fees.
About Lithan Academy
Lithan Academy is a 4-year EduTrust certified and SkillsFuture Singapore-recognized CET Centre based in Singapore, endorsed by various government agencies under Singapore’s ministry of education. We are also an accredited international training center for Pearson UK.
We are recognized for our learning innovation with local and international awards including the Microsoft Global Learning Partner of the Year Award (Top 3) in 2018, Asia’s Pearson’s College of the Year (Bronze) Award in 2019, and AsiaPac CIO’s Top 10 Edutech Solution Provider Award in 2020, amongst others. s.
Our innovation CLaaS® delivers Competency Learning as a Service to bridge the digital skills gap with competency-based curriculum, work-based learning pedagogy, and blended work2learn journey. We have served over 50,000 learners and 2000 enterprises with an above 90% completion rate.
We are recognized for our learning innovation with local and international awards including the Microsoft Global Learning Partner of the Year Award (Top 3) in 2018, Asia’s Pearson’s College of the Year (Bronze) Award in 2019, and AsiaPac CIO’s Top 10 Edutech Solution Provider Award in 2020, amongst others. s.
Our innovation CLaaS® delivers Competency Learning as a Service to bridge the digital skills gap with competency-based curriculum, work-based learning pedagogy, and blended work2learn journey. We have served over 50,000 learners and 2000 enterprises with an above 90% completion rate.
